My 3-calendar year-previous granddaughter awoke in the middle of the night time crying: “I want Elmo.” We laughed. Weeks later on she awoke yelling: “I want Elmo NOW!”
Young ones are getting programmed to lust right after solutions, to “want” them. Cradle-to-grave promoting targets everybody, even toddlers and toddlers. Between the ages of 2 and 11, a time of powerful brain development, small children see far more than 25,000 ads a yr on T.V. by itself.
Children are learning that every thing is about me, and about me now. They are remaining taught to nag their mom and dad until eventually they get what they want. The authority of mom and dad is becoming usurped. When exhausted moms and dads give in, traditional values are challenged, weakened, and undermined.
Before the times of marketing to children, citizenship was taught in universities. In point, my report card incorporated grades for the 3 Rs, and also for Citizenship. Now civility, respect, and thought of other folks have taken the back again seat, and social problems have elevated sharply.
Narcissism has attained epidemic proportions. In addition, according to Community Matters, “bullying and other kinds of mistreatment are happening at more youthful ages, finding meaner, and getting extra suitable in youth tradition.”
Corporations spend $17 billion per year advertising and marketing to small children, inundating them with advertising and marketing 24/7/365. This advertising pays off in $500 billion in buys for every year affected by kids. Nevertheless, are there results on our kid’s psychological health and perfectly-getting that can be considered “collateral injury” of materialism?
The media also encourages having issues, precocious sexuality, youth violence and family members strain. Moreover it contributes to children’s diminished capability to enjoy creatively. Young children are not allowed to be young children anymore.
I hugely recommend a highly effective, disturbing, and heartbreaking movie: “Consuming Youngsters: the Commercialization of Little ones”. It need to be demanded for just about every adult who cares about young ones. Be sure to check out this 5 moment trailer for Consuming Kids: http://www.youtube.com/enjoy?v=maeXjey_FGA.
To find out what you can do to save your personal youngsters watch this: http://www.youtube.com/enjoy?v=f_-q0bAj6ME.